12/31/2022 0 Comments Barbie doll pink“This is her next big makeover,” the text continues, showing a Barbie doll replacing a plastic jug before closing with “The future of pink is green.” “Barbie has seen a lot of makeovers,” text reads. Overall, Mattel has committed to using 100% recycled, recyclable or bio-based plastic materials in products and packaging by 2030.Īs part of the new marketing push, Barbie is releasing a 50-second video that shows all the different ways that kids fashion their dolls-including chopped-off hair, homemade tattoos and permanent eye patches. Barbie has said it is aiming to achieve 95% recycled content, or content that is created responsibly from forests, in its paper and wood fiber packaging by the end of the year. The new Ocean collection will include accessories and playsets as well as three dolls of varying ethnicities and body types that are made from 90% recycled plastic parts. Last month, the brand released a new marketing campaign designed to help kids improve their social skills following pandemic-related lockdowns. Worldwide gross billings of the Barbie brand were up 87% to $276.2 million for the most recent quarter at Mattel. Indeed, Barbie has changed its image in recent years from one of unrealistic female tropes to a brand that pushes imaginative play and female empowerment. She says the line has been in the works for about 18 months. Barbie has also stood for empowerment and equal opportunity, so sustainability is the next big pillar,” says Lisa McKnight, senior VP and global head of Barbie and dolls at Mattel. “We’ve made great strides with representation, showcasing diversity in our product line. ![]() To introduce the line, Barbie is running a marketing campaign playing on its decades-old association with pink called ‘The Future of Pink is Green.’ ![]() The 62-year-old Mattel brand is debuting Barbie Loves the Ocean, its first fashion doll collection made of recycled ocean-bound plastic.
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